Advertisement Of The Urban Decay Advertisement Essay

Introduction: Due to its colorful, attention-grabbing images of lipstick and the text that appeals to ethos and the desire for attention, the Urban Decay advertisement is successfully persuading women to purchase the company’s Vice Lipstick. What makes this advertisement so persuasive is that they offer and show you the different shades the lipsticks comes in and they have Ruby Rose modeling it. Visual Aesthetics: What caught my attention first was shady dark green eyeshadow,which made the model green eye pop out more. The ad is of Ruby Rose and she is advertising Urban Decay Vice lipstick. She is wearing the Pondemonium shade, which is similar to a dark purple or plum shade. What caught my attention next was that there are 20 shades of lipstick that catches your eyes starting from nude or natural colors, to vibrant colors as in bright orange or hot pink, which ends with dark shades like grape purple and burgundy shade. I also noticed how her hair was pushed back from her face, which makes the reader focus on her face more. In the foreground I noticed the Vice Lipstick with the slogan â€Å"Too Much VICE Is Never Enough.† The background is a light gray with a hint of light shinning on her face to draw more attention to her lips. The information that is listed on this advertisement is at the bottom left hand corner is the Urban Decay Vice Lipstick app, which lets the r eader experiment shades of lipstick on themselves. At the bottom right hand corner is a list of the storesShow MoreRelatedUrban Decay : A New Standard Of Beauty1517 Words   |  7 PagesAnother Vice Urban Decay, not only a makeup line but a new standard of beauty. Well known for their show stopping makeup and worldwide fame, Urban Decay is known for setting themselves to be above and beyond competitors. The literal definition of beauty is; â€Å"the quality of being physically attractive. 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